Writing Content for the Search Engines

Content Development
The old saying is that you should write content for the website visitors, not the search engines. There's a lot of truth in that if you stop to think that it's the visitors who are querying the search engines. Think in phrases, keyword phrases. Make sure that what the searcher is searching on dictates what you are writing. When writing your content you have to think like the users who are searching on the search engines.

Lose the great marketing pitch. Use the phrases that a searcher will be using. It's important to build up your content. It doesn't matter if you are selling business cards. There's much you can do to build content for the search engines.

• Faqs
• Help/support pages
• History of the product
• Benefits of the product
• Technology of the product

Additionally you may need to hire people to develop content for you. Some people have received mixed results from online companies that match you to offshore workers.

Nevertheless, there are many good content developers in India. The problem with Indian outsourcing is that sometimes (sometimes, not all the time) they have one rate for Americans, and another rate for Indians. It's important to do some shopping around. Otherwise you may end up paying $72 for 1200 words. An American high school or college student can do that same work for half that rate. Outsourcing content development is not necessarily the best solution.

On the other hand, if the quality isn't critical, I would recommend using Filipino content developers, as well as Eastern European content developers. You can get 1200 words for around $15.