Pay Per Click Strategies

It's not enough to be the number one listing. In fact, you don't even need to be number one. Many have experienced excellent conversion rates at bargain prices bidding on the second and third positions. The key is to craft a good ad.

Creating a good ad
The hallmark of a good ad (also known as a creative), is the effective use of the bid keywords within the text of the creative. Not using the keywords being bid on is the single biggest mistake many advertisers make. Your keywords should be the first thing in the title section of your ad. Then use one or more of your keywords on the second line, and if possible use one word of your phrase to on the third line to bring it on home.

The advantages are that many search engines will highlight the keywords in your ads, thereby giving your ad better visibility. The other reason to do this is that your ad will invite more relevant clicks, which leads to a targeted visitor and a lower cost per conversion.