Pay Per Click Programs

There are numerous Pay Per Click programs on the web. Many people limit themselves to bidding on Google Adwords and Overture. While the ROI is good using those programs, there are others out there that can help your business prosper. Let's take a look at the big two.

Google Adwords
Google Adwords is the largest network of paid advertising on the internet today. They have distribution contracts with Ask Jeeves, AOL, About.com and thousands of independent websites across the web. If you are not participating in Google Adwords, you are missing out on one of the best advertising opportunities available today.

Bidding currently starts at five cents per click and goes up from there.

Overture
Overture is owned by Yahoo. Overture results are currently seen in Yahoo, MSN, and several large content providers. Because Yahoo and MSN are the second and third largest search engines, it's highly important to participate in Overture's Pay Per Click Program. The Overture Pay Per Click program delivers the highest sales volumes per visitor. The reason for this is because searchers on Yahoo and MSN are less likely to be researching ideas or facts, and more likely to be researching products. With Overture you set your own cost-per-lead and pay only for targeted customers, leading to a high ROI.

List your site with Overture to be in the #1 position in search results across the Web. Sign-up now with Overture!

Second and Third Tier Programs
There are other programs that are important as well, among them:

  • Enhance (formerly A-ha)
    Enhance Interactive has picked up some great talent from former PPC provider, Sprinks. These employees have made great strides in firming up the quality level of their content distribution partners, and as a result many are reporting better conversion rates.

    Enhance Interactive currently represents the best opportunity to receive the best return for every penny spent. So it's best to get in on their program NOW than to wait for everyone else to bid your search terms way up. Enhance Interactive

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  • FindWhat
    FindWhat.com has been around awhile, and is still growing their network. Their most recent acquisition gives them a solid presence in Europe. FindWhat's distribution network is smaller than the big players, but it is just as targeted and converts as well as or better than other Pay Per Click models.

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