Author: adminblog

Online Marketing and the Role of Social Media

 Social media is the new god of news and information, it’s predominance highlighted by recent events and their rapid spread throughout the internet – even outpacing more traditional media sources. There is already large awareness amongst marketers of a style of marketing that is low-cost but high returns. The method is viral marketing and it has taken the internet by storm. Viral marketing is the creation of buzz over a product that can either be directly related to it or just vaguely. This type of marketing relies upon an ever dependable side of human nature, gossip and hearsay. The...

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Online Marketing and Podcasting

There has been a steady upsurge of podcasting ever since the early 2000s and a slew of advertising campaigns that followed. Podcasts are touted as the future of radio, and judging by the rising popularity of the former and the decline of the latter, it looks to be true. Now, to sum up, podcasting: it’s basically audio series available online sometimes free, sometimes paid. It’s a great on-demand offspring of traditional radio but without the inherent difficulty of amateurs breaking in seeing as how it’s readily possible for anyone with audio recording and editing to the podcast. There are...

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Apple & Microsoft: Politics vs. Performance

iPhone 5, iOS 6. Surface, Windows 8. Scott Forstall was the man behind iOS and Siri. Steven Sinofsky was the President of Windows Division. The men were favorites of their founders, Jobs and Gates. Each has a long record of success. They were seen as successors to Ballmer and Cook. Instead, within weeks after their biggest wins, the two arecast aside. Their former colleagues criticize them openly. What happened?If Your Boss Thinks You’re Better Than He Is… … you’ll find yourself jobless.Scott Forstall Forstall was the guy who looked at new stuff and might say That’s not how Steve...

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Microsoft has Agreed to Extend the Lifecycle of Windows XP

After bowing to pressure from consumer demand and the EU, Microsoft has agreed to extend the lifecycle of Windows XP. Is this really any surprise? Windows XP is more stable, more compatible, less resource-hungry, more secure, and generally a better OS (although of course it doesn’t have a patch on Linux or OS X). Computer users are finally seeing the light in the fact that Vista is a completely botched operating system compared to the Longhorn vision that appeared… well… it seems like aeons ago now. And all we have now is a slow, clunky, and generally dreadful OS....

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