Online Marketing and the Role of Social Media

 Social media is the new god of news and information, it’s predominance highlighted by recent events and their rapid spread throughout the internet – even outpacing more traditional media sources. There is already large awareness amongst marketers of a style of marketing that is low-cost but high returns. The method is viral marketing and it has taken the internet by storm. Viral marketing is the creation of buzz over a product that can either be directly related to it or just vaguely. This type of marketing relies upon an ever dependable side of human nature, gossip and hearsay. The...

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